We are a consulting company formed in 2016 that helps its clients build and maintain a "brand" using workshops, service design, digital advertising campaigns, technology support & implementation, web design & development, content and mobile technology.
Business Development Services (BDS) include training, consultancy and advisory services, marketing assistance, information, technology development and transfer, and business linkage promotion. A distinction is sometimes made between “operational” and “strategic” business services.
Operational services are those needed for day-to-day operations, such as information and communications, management of accounts and tax records, and compliance with labor laws and other regulations.
Strategic services, on the other hand, are used by the enterprise to address medium- and long-term issues in order to improve the performance of the enterprise, its access to markets, and its ability to compete. For example, strategic services can help the enterprise to identify and service markets, design products, set up facilities, and seek financing. The market for operational services may already exist, since there is often articulated demand and willingness to pay for these services. In contrast, markets for strategic services for SEs have largely failed to develop, and they are the focus of most donor interventions in BDS.
Services also include identifying grants sources, loans, and angel investment opportunity and facilitation to individuals and small businesses, which meet the criteria for funding under their scope of service provision and/or their urgent need. Goals and objectives must also meet established criteria set by affiliated project development grantors. Requests will be subject to an approval process.
Working with SAS Strategies puts a wealth of business knowledge at your service. We take the time to understand your business before we begin recommending strategies. We make sure your transactions are designed to produce the best possible outcome based on the known facts and your long-term goals.
When you work with us, you will receive realistic and effective advice from experienced professionals who are attentive to your priorities and needs. Outstanding representation, industry knowledge and superior service are the reasons for our growing list of satisfied clients.
Grant Proposal Process
SAS Strategies provides personalized training and guidance with locating, developing and writing grant proposals.
- Research and grant application
- Develop problem statements and creative ideas
- Locate funding sources
- Write effective proposals
Practical strategies for managing the implementation and evaluative phases of grant projects are also available.
Program Planning, Design, and Evaluation
SAS Strategies market assessment
Before designing interventions to develop BDS markets, it is critical to understand existing markets—in order to identify weaknesses and opportunities, the reasons behind the lack of demand for or supply of services, and the extent of market distortions. This understanding can help to identify local mechanisms of service delivery and payment, choose the intervention strategy and instrument, identify local institutions and networks to build upon, and provide a baseline for measuring progress in market development.
Performance Measurement and Assessment
Systematic performance measurement provides a good basis for institutions to improve the design of instruments in response to client demand, as well as facilitating decisions by donors on types of interventions to improve the extent and quality of the market.
Three categories of performance measurement are relevant in BDS (see Annex II for a suggested set of indicators):
Business Development Services (BDS) for MSMEs
Goal: To provide business support services to small and medium enterprises in The Gambia in order to enhance their income generation capacities with a view to achieving sustainable growth, employment creation and poverty alleviation.
Our BDS Approaches: We provide two broad categories of services for SME’s as highlighted below:
- Operational Services are those needed for the day-to-day operations, such as information and communications, management of accounts and tax records, and compliance with labor laws and other regulations.
- Strategic Services are used by the enterprise to address medium- and long-term issues in order to improve the performance of the enterprise, its access to markets, and its ability to compete. For example, strategic services can help the enterprise to identify and service markets, design products, set up facilities, and seek financing etc.
Such business development services in general include training, advisory services, marketing facilitation, market research and business linkage promotion.
Training
We provide face-to-face training in the form of capacity building and coaching programs at subsidized cost through our Network of BDS providers. In addition, we provide free access to a variety of online business reading materials available on the download’s section that can be used for self tutorial. By using these strategies, we shall enlighten and empower you in your search for innovative business management solutions.
Advisory Services
Our services offer SME’s the golden chance to receive expert counselling and guidance on all business development related matters. We take you through a step-by-step process to look into the strengths, weaknesses, opportunities and threats of your enterprise and give advice as to how you can outperform your competitors in the market place. Please contact us today to help you find solutions to your business management problems.
Marketing facilitation
We help SME’s to:
- Identify a niche market
- Increase marketing productivity and develop good corporate image
- Design and develop new products as innovative business solutions for target customer needs
Market Research
We frequently carry out market research on fortnightly basis to find out existing prices. We also conduct value chain studies of some products with a view to expand productivity based commercial viability in both domestic and international export markets. Visit our download’s section for information.
B2B & B2C Linkages
We promote and facilitate linkages between domestic business enterprises as well as between domestic and foreign enterprises in the form of joint ventures, partnerships, memorandum of understandings etc. We also provide linkages between individual/group producer(s) and bulk buying tradesmen with a view to facilitate timely marketing of consumable products in The Gambia.
Working with SAS Strategies puts a wealth of business knowledge at your service. We take the time to understand your business before we begin recommending strategies. We make sure your transactions are designed to produce the best possible outcome based on the known facts and your long-term goals.
Website Services
We are experienced and committed to helping you create a solid web presence that attracts customers with the following professional website services:
- Responsive Website Design - Clean & professional designs that display beautifully across all platforms.
- Custom Applications - Using PHP we can create applications tailored to the specific needs of your business or organization.
- Organic Search Engine Optimization - Established sites that want to take advantage of their long-time web presence can do so by optimizing their existing content and implementing various Google approved techniques.
- Pay-Per-Click Campaigns - New start-ups looking to enter the consumer market as quickly as possible can compete instantly while their online presences matures. Additionally, existing business looking to expand their current consumer base can take advantage of PPC marketing.